Commercial Strategy & Growth Advisory · Singapore
FiveNinetyFive works with growth-stage and mid-market APAC companies to build the commercial foundations that enable growth and make the critical business decisions that ensure it.
Led by a former regional commercial leader at Samsung Asia and Resorts World Sentosa — two decades running P&Ls across 12+ APAC markets.
The five
percent that
moves the
ninety-five.
How We See
The Three Growing Company Friction Points
They appear across organisations of every size and industry. Recognising them is the first step. Restoring clarity is the second.
1. The Growth Plateau
SCALING HITS A CEILING
The tactics that worked last year aren't working now.
2. Strategy-Execution Gap
VISION WITHOUT DIRECTION
Strategy is clear. Progress isn't.
3. Operational Drag
PERFORMANCE BOTTLENECKS
Decisions are slow. Data sits in silos. Leaders run on gut.
The 595 Standard
How we think about commercial growth
Three principles that shape every engagement we take on.
PRINCIPLE 01
The 5/95 Rule
We focus on the 5% of pivots that drive 95% of your results.
Most teams are fighting 20 battles. We find the two that actually move revenue.
PRINCIPLE 02
Speed over Slides
We ship solutions in days or weeks, not months.
Operators, not Theorists
We do not just tell you what to do; we show you how to execute it.
PRINCIPLE 03
The FiveNinetyFive Growth System
Three pillars. One connected system.
Most commercial growth failures are structural, not strategic. The FiveNinetyFive Growth System addresses all three layers: the foundations that enable growth, the decisions that accelerate it, and the execution that delivers it.
PILLAR I
Growth Foundation
Build scalable foundations
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Commercial strategy
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Market opportunity mapping
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Market positioning
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Price structure
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Channel strategy
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Leadership alignment
Commercial Strategy & Decision Advisory
Accelerate through decisions
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Market expansion
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Refining commercial strategy
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Restructuring growth initiatives
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Aligning product & market strategy
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Partnership strategy
PILLAR II
PILLAR III
Change & Execution
Turn strategy into results
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Strategic prioritization
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Implementation roadmaps
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Change management
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KPI tracking & accountability
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Stakeholder alignment
How We Work
Services
Five engagement types. One growth system.
Each service maps to a specific pillar so every engagement has a clear purpose, not just a deliverable. Each engagement is designed to stand alone. Choose the one that fits where you are right now or combine them as your needs evolve.
01 Pillar I - Foundation
Strategic Diagnostic
A rapid, structured assessment of your commercial model, market position and growth constraints. We identify where the business is leaving value on the table and deliver a prioritized roadmap to fix it.
Who attends: CEO, CCO and senior leadership team
Format: 2–4 working sessions over 2–3 weeks
Output: Diagnostic report with prioritized recommendations and a clear statement of the core commercial problem to resolve
02 Pillar I & II - Foundation + Strategy
The 5/95 Blueprint
We co-design your commercial strategy, market priorities, positioning and revenue model alongside your leadership team. The result is a sharp, actionable blueprint built to translate high-level vision into immediate organization-wide execution.
Who attends: C-suite and functional leadership, with team inputs
Format: 2-day intensive workshop, followed by 4–6 weeks of structured iteration
Output: Commercial strategy blueprint, initiative priority map and 90-day execution roadmap
03 Pillar III - Execution
Execution Sprint
Strategy is only valuable when it is executed. We embed with your team through a structured 90-day implementation programme; building the systems, governance and accountability structures that turn commercial decisions into measurable results.
Who attends: Leadership team and cross-functional execution owners
Format: 90-day embedded programme with weekly performance reviews
Output: KPI dashboard, execution governance model and documented results at 30/60/90-day milestones
04 Pillars I, II, III
The Advisory
Sustained growth requires continuous iteration as markets shift. We step in as your long-term strategic partner to consistently measure impact, stress-test your strategy against new developments, and accelerate ongoing decisions.
Who attends: CEO and senior leadership team
Format: Monthly business review and strategic planning session
Output: Ongoing performance review, strategy refinement and a documented decision log for board and leadership use
05 PILLARS I, II, III Configurable
Tailored Workshops
Focused, facilitated working sessions for leadership teams facing a specific commercial decision or strategic question. Each workshop uses FiveNinetyFive's proprietary frameworks applied to your market, your data and your constraints and closes with a decision.
Who attends: Board, C-suite or leadership team configured to the decision
Format: 1–2 day facilitated session, with pre-read materials and post-session alignment documentation
Topics: Market expansion, pricing architecture, partnership strategy, growth restructuring, channel design and others
Frequently asked questions
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